
QUESTION: How long will my coffee stay fresh after the beans have been ground? What if I store them in a plastic container or in the freezer?. — Michael W.
ANSWER: The short answer to your first question is that whole beans begin to lose their freshness immediately after they are ground. Coffee connoisseurs agree, for the freshest cup of coffee the best thing you can do is grind your coffee just before brewing. After just 15 minutes, your coffee will have lost 60 percent of its refreshing aroma (and scent is a large part of the taste experience).


