What is the Rolex Starbucks? It’s not a collab!

Rolex Submariner model 126610LV, known by the nickname Starbucks and Kermit.
A 2020 Rolex Submariner model 126610LV, known by the nickname Starbucks and sometimes Kermit.

Maybe you’re wondering, did Starbucks and Rolex do a collaboration watch?

The answer is unfortunately, no. The real story behind the name is that different Rolex watch models have various nicknames based on how they look.

This watch is officially the Rolex Submariner Date 126610LV model, which was released in the year 2020. But here’s the deal! You can see that the bezel is a very bright green color that looks almost just like the Starbucks logo color. So it earned the nickname, Starbucks Rolex. (Some people also call it the Kermit Rolex.)

How much does the Starbucks Rolex cost now? It depends. I looked around and found them priced from $15,000 up to $18,000, which is fairly typical for a special edition Rolex Submariner. The original suggested price when it was released in 2020 was $10,800, so it’s gone up in value!

Do you think they’d give you a free coffee if you wore one of these into a store? I doubt it, but it’s nice to dream….

Here are some more details about the watch.

The Oyster Perpetual Submariner Date in Oystersteel comes with a Cerachrom bezel insert in green ceramic, and has a black dial with large luminescent hour markers.

The Submariner’s rotatable bezel is a key functionality of the watch. Its 60-minute graduations allow a diver to accurately and safely monitor diving time and decompression stops. That’s why they call them Submariners! They are real diving watches.

Manufactured by Rolex from a hard, corrosion-resistant ceramic, the Cerachrom bezel insert is virtually scratchproof. A luminescent capsule on the zero marker ensures legibility, no matter how dark the environment. The bezel’s knurled edge is carefully designed to offer excellent grip underwater, even with gloves.

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